Super Shy
Overview
"Super Shy" is one of the double title tracks of NewJeans' second EP album 'Get Up', released on July 7, 2023. It is regarded as the song that best showcases NewJeans' signature bright and refreshing musical color, which has continued since their debut, and swept domestic and international music charts immediately after its release.
Main Content
Background and Release
NewJeans announced their comeback on June 19, 2023 through ADOR under HYBE Labels. Then, on June 26 of the same year, they surprise-released 'Super Shy' as the first pre-release track, drawing anticipation from fans. The song was included in the second EP album 'Get Up', and was later promoted as a double title track alongside 'ETA', leading NewJeans' heyday.
Music and Lyrics
'Super Shy' is an up-tempo dance pop song created by British producers Eylon Leibowitch and Marcos "Brown" Palacios, along with 250, who has maintained a long collaboration with NewJeans. In particular, it layers a lively synth sound over a UK Garage beat, and the lyrics honestly and lovably express the feelings of a girl in love who is shy and hesitant in front of the other person. The members directly created the chorus to enhance the song's completeness, and the choreography included a signature move called the 'shy step', which became a hot topic.
Music Video
The music video was filmed on the Mediterranean island of Cyprus. It captures the members freely dancing, singing, and walking through the streets, maximizing NewJeans' signature natural and healthy charm. Within 24 hours of its release, it surpassed 10 million views on YouTube, and the road-movie format and free-spirited energy of the video felt refreshing to many fans.
Reception and Achievements
Domestically, it topped real-time charts on major music sites such as Genie and Bugs immediately after release, and also reached No. 1 on Melon's weekly chart. Overseas, it recorded No. 1 on the U.S. Billboard Global Chart (excluding the U.S.), reaffirming NewJeans' global influence. It also achieved the feat of entering the UK Official Chart Top 100, and on Spotify set the record for surpassing 100 million streams in the shortest time among NewJeans' songs.
Latest Trends
Through 2024 and 2025, 'Super Shy' has become a cultural phenomenon beyond just a song. On TikTok and Instagram Reels, numerous challenges and cover videos have continued to appear, generating steady buzz. NewJeans won Song of the Year, Best Dance Performance, and other awards at several year-end ceremonies with this song. Leading overseas media outlets selected it as one of the best K-pop songs of 2023, and it is still mentioned as a representative K-pop repertoire in 2024. As of 2025, it continues to show reverse-charting runs on various music charts and enjoys a long-lasting popularity.
Related Topics
- [[NewJeans]]
- [[Get Up (album)]]
- [[K-pop]]
- [[ETA (song)]]