You Quiz on the Block

A popular tvN talk variety program in which Yoo Jae-suk and Jo Se-ho meet ordinary citizens on the street and share stories.

You Quiz on the Block

Overview

You Quiz on the Block (유퀴즈 온 더 블럭) is a talk variety program broadcast on tvN in South Korea. Starting with the concept of Yoo Jae-suk and Jo Se-ho carrying the 'hodadak' mobile camera and listening to the stories of ordinary citizens they meet on the street, it later developed into a talk show inviting figures from various fields. With subtitles, editing, and the sincere stories of its guests, it has established itself as a representative work of 'healing variety.'

Main Content

Planning Intent and Concept

The program began with the question 'What is your life like?' In the early days, Yoo Jae-suk and Jo Se-ho went out onto the streets themselves to interview anonymous citizens and shed light on various aspects of life through their stories. As seasons progressed, it expanded to a format inviting celebrities, experts, and people in the news to the studio, but the core concept of 'the power of stories' has been maintained.

Hosts

Yoo Jae-suk: A leading MC in the Korean entertainment industry; on You Quiz, he leads guests' stories with warm empathy and cheerful reactions.
Jo Se-ho: A co-MC who works with Yoo Jae-suk, creating the program's atmosphere with friendly reactions and empathy.

The combination of the two's 'corny' comedy code and sincere empathy is evaluated as the program's distinctive color.

Main Segments and Format

Guest interviews: People from all walks of life appear and talk about their life stories, professional worlds, philosophies, etc. The lineup is diverse, including actors, singers, scientists, athletes, chefs, and doctors.
Quiz segment: As the title suggests, it adds small fun by solving quizzes with citizens.
Storytelling: The directing is characterized by delicately conveying guests' emotions and narratives using subtitles and mise-en-scène.

Programming and Seasons

It began broadcasting in August 2018 and has been run in seasons. Through the COVID-19 period, formal experiments such as non-face-to-face interviews and online talks took place, and as seasons progressed, it settled as a studio-centered in-depth talk show. It has established itself as tvN's representative flagship variety program in terms of viewership ratings and topicality.

Latest Trends

As of 2024–2025, You Quiz is focusing on discovering 'people with stories' and delivering social messages. Its approach of connecting contemporary issues such as young people's concerns, changes in work, work-life balance, and mental health with guests' personal histories is drawing attention. In addition, with the spread of short-form content through YouTube clips, the structure in which topicality continues after broadcast has been strengthened. The range of guests has widened, including invitations to AI and tech experts and global figures, and overseas fandoms' demand for subtitles and expansion to global platforms continue. Meanwhile, some criticism has been raised about 'format fatigue with the interview format,' and a trend of seeking changes in direction and composition for each episode is observed.